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Content Marketing Trends In 2013
Check out this list of content marketing trends that will build steam over the next twelve months. Trends that you can to follow and utilize.See it on Scoop.it, via Marketing du contenu
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Quality content leads to word-of-mouth marketing
User-generated content compels consumers to buy.See it on Scoop.it, via Marketing du contenu
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Top 5 Goals of Content Marketing by Backbone Media
Why bother with Content Marketing? Backbone Media lists the top 5 reasons ANY business benefits from Content Marketing: Thought leadershipTrust buildingLead generationLead nurturingImproved Search...
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44 Must Read Resources on Content Marketing
If there’s one single reason why companies around the world continue to incorporate “content marketing strategies” into their yearly plans – it’s because it has been working for hundreds, if not...
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Content Layering Through the Buying Cycle
Content is one of your most important marketing tools, and the need for good content is never more apparent than during the buying cycle. When you’re trying to educate prospects about your business and...
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The 8 Best Content Strategy Presentations of 2012
Our 8 favorite content strategy presentations and slide decks of 2012, from Kristina Halvorson, Sara Wachter-Boettcher, Rand Fishkin, Jonathon Colman, Stephen P. Anderson, Margot Bloomstein, John...
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Building Content Marketing Strategy - 10 steps
As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Not that it is not useful or powerful, on the contrary. However, I think the term has been...
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5 Content Marketing Books You Must Read This Year
Content marketing is king this year. I would dare to say that it has always been so, but today e v e r y b o d y is talking about content.See it on Scoop.it, via Marketing du contenu
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19 tools to improve your content marketing strategy
As we wave goodbye to 2012 and say hello to 2013, there’s a good chance, you, like many other people, have been working to put together a content marketing strategy for the new year.See it on...
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Usage de la curation : comment l’Expansion.fr utilise Storify pour rédiger un...
Un article paru le 4 janvier 2013 sur le site de l’Expansion (« Free bloque les publicités: un gros coup de force » ) est un bon exemple d’utilisation d’un dispositif de curation afin d’alimenter en...
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Content Marketing
An effective content strategy requires creating informative and engaging content that consumers and/or businesses value, search optimized and syndicated via social media platforms: Twitter, Tumblr,...
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Infographic: Why Infographics Make Great Marketing Tools - Marketing...
As infographics become more popular, they're also drawing a ton of criticism on their quality and accuracy. I love infographics because they provide a visual medium to explain information. Whether or...
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Content Marketing
12 Must Have Plugins for WordPress #wordpress #plugins #contetnSee it on Scoop.it, via Marketing du contenu
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Content Marketing
Infographics ... It's All About the Images #images #content #contentmarketingSee it on Scoop.it, via Marketing du contenu
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Content Marketing Essentials | 2012 Lessons to Boost 2013 Success
In 2012, CMI contributors talked about everything from content marketing strategy to distribution. Here are 60+ content marketing essentials we can use in 2013.See it on Scoop.it, via Marketing du...
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Six retailers that used product videos to improve conversion rates
Product videos are a great way to improve conversion rates online as they reassure the customer by helping them make an informed purchase decision.See it on Scoop.it, via Marketing du contenu
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The rise of video in 2013
As companies further embrace the need for content, video is becoming a bigger part of editorial calendars and content teams.See it on Scoop.it, via Marketing du contenu
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Scrappy Storytelling with K.Tighe
Recently, we had the pleasure of hosting a meetup at Scoop.it HQ in San Francisco about a new concept we are developing in tandem with the community called #leancontent. Roughly, #leancontent is...
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[Infographie] La vidéo, actrice d'une stratégie de content marketing réussie?
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How youtube will change the face of digital advertising ?
How big is the online video market ? Discover YouTube, the main on line video player in your country. How brands use YoutubeSee it on Scoop.it, via Marketing du contenu
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